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Winemaker

JOHANNES SCHEID
WINEMAKER

Raised on a small family winery in the Mosel Valley of Germany, Johannes developed a passion for the European style of winemaking from working in the family business as well as summer trips with his parents and sister through the continent’s wine regions. He studied Viticulture and Winemaking at Geisenheim University, Germany’s premier college for the wine industry, which was also Walter Schug’s alma mater. In fact, Johannes first met Walter after an annual presentation at Geisenheim, and, after inquiring about the possibility of a harvest internship, was hired on the spot for a 2009 position at Schug. While in Sonoma that fall, he met fellow Schug intern Jennifer, a California native who would become his future wife.

Winemaker

Johannes returned to Schug in 2011-2012 to work at the winery more in depth for a full year; during that time he reconnected with Jennifer. In summer of 2012 they left for Germany where they worked in some of Germany’s top wineries and traveled around Europe’s wine regions. Then they ventured together to the Nelson region of New Zealand for harvest jobs as well as traveled to Australia and Thailand before returning to California in late 2013 and marrying in the caves at Schug.
Johannes worked for two Bay Area European wine importers to experience another side of the wine industry before accepting a position as Production Manager with Benziger in 2015. In 2016 he became Schug’s Assistant Winemaker, returning to the winery where his California winemaking career began and where he feels most connected. Now, as Winemaker, Johannes is dedicated to preserving the legacy of terroir-driven and European-style Pinot Noir and Chardonnay. Johannes lives in Sonoma with Jennifer, young daughter Josie and their new addition, Joliene. In his free time, you can find him with his family, exploring the outdoors on camping trips; working on Inceptum, their wine project with Sonoma High School; tackling home renovations on their recent house purchase; or planning their next European wine trip.

Quotes

“The terroir here in Sonoma is incredibly diverse, from cool climate vineyards close to the bay and coast to exposed mountain vineyards high above the valleys. Highlighting these distinct vineyards and capturing their individual characteristics and nuances gives us infinite possibilities to create terroir-driven wines.”

“There’s no other grape variety that portrays terroir better than Pinot Noir.”

Explore Schug Wines

Current Releases
Pinot Noir
Chardonnay
Cabernet Blends
Sparkling & Rosé
Library & Special Editions

Current Releases

Discover our distinctive collection of handcrafted wines, each one a testament to our dedication and unwavering commitment to exceptional terroir-driven wines.

Pinot Noir Indulge in the elegance of our Pinot Noir selection, where each bottle encapsulates the delicate balance of red fruit nuances and refined complexity.

Chardonnay

Experience the richness of our Chardonnay assortment, where every sip reveals the harmonious interplay of luscious textures and intricate flavors.

Cabernet Blends

Indulge in the depth of our Cabernet and Red Blends, where every bottle embodies a harmonious fusion of bold flavors and refined craftsmanship.

Sparkling & Rosé

Celebrate your grand moments and savor the little ones with our Sparkling Brut and still Rosés.

Library & Special Editions

Search our collection of vintage and large format wines to find the bottle just right for your celebration.

Inspiration
Heritage
Legacy

Inspiration

Begin your wine journey with access to thoughtfully crafted selections, igniting your passion for exploration and setting the foundation for your appreciation of our winemaking artistry.

Heritage

Immerse yourself in the heart of our winemaking tradition, enjoying select vintages and personalized offerings that capture the essence of our storied legacy.

Legacy

Elevate your wine journey to new heights with our most esteemed tier, indulging in unparalleled access to rare vintages and bespoke experiences.

History
Winemaking
Vineyards
Culinary
Blog

History

Enriched by the Schug family's winemaking heritage and inspired by Walter Schug's legacy of crafting exceptional Pinot Noir, our story is a journey of passion and excellence.

Winemaking

Winemaker Johannes Scheid brings a harmonious blend of tradition and innovation to every step, weaving the narrative of our passion for crafting exceptional wines.

Vineyards

From the windswept landscapes of the Sonoma Coast, we source grapes from diverse vineyards, each contributing a unique essence to our exceptional wines.

Culinary

Chef Kristine's artistry creates a harmonious union of flavors, expertly paired with our wines to celebrate exceptional food and wine combinations.

Blog

Explore our insights, stories, and passion for wines through a collection of engaging articles.