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40th Anniversary Schugtoberfest Party!


We so appreciate the support you have shown us over the last several months in what has been a surreal and challenging time for everyone. As a token of that appreciation (and because we’re all looking to celebrate SOMETHING these days!) we are throwing a 40th Anniversary Schugtoberfest Party! This highly limited event will take place outside in our courtyard, with two reserved and non-refundable seatings.

All tickets include:

• A lunch plate with Chef Kristine’s Oktoberfest favorites
• A glass of our famous Harvest Federweisser
• A tasting of a rare, library vintage from the Schug Family
• Special, limited selections available for purchase
• A birthday toast to our late patriarch, California winemaking legend Walter Schug

40 years is a long time in the wine business, and we’re  fortunate to continue the dream of our parents Walter and Gertrud Schug, a legacy we strive to live up to every single day. We hope to see you there!

40th Anniversary Schugtoberfest
$50pp, Heritage Club members save up to 30%!
Saturday, October 3rd
Two Reserved Seatings: 11:30am or 2:00pm
Please combine couples into one booking, maximum of 6 guests at a table
Reservations required, first come, first served & please no minors or pets.

**Unfortunately, this event is sold out.  Thank you for your support.**

You’re Invited (AGAIN)!

The Romantic Danube
Axel & Kristine Schug
Prague + Vilshofen/Passau/Linz/Weissenkirchen/Vienna/Budapest
Cruise Only: March 31-April 7, 2021
Pre-Cruise Tour 3-nights in Prague: March 28-April 7, 2021

Hi Everyone,

As you may know, we were 50 strong in our Schug Danube Group, booked to sail down the Blue Danube this past April, before COVID-19 stopped the world.  Presently our own U.S. states and European countries are starting to reopen.  We anticipate the borders of the Czech Republic, Germany, Austria, and Hungary will be open and receive international visitors next year. The intimate and sparkling Danube passenger ships will be operating as usual, but with more intense cleaning procedures and more personalized meal service.

Kristine and I have rescheduled our Danube cruise to March 31st of next year, sailing aboard the M/S AmaMagna, the latest and greatest new river ship in Europe. This is a 7-night cruise, with a pre-cruise tour to Prague and Regensburg. We sail on the Danube from Vilshofen in Bavaria to Budapest.

It is sailing down the Danube visit Passau, Linz, beautiful villages in Austria’s Wachau Valley, Vienna, and Budapest.  There is a full day trip to Salzburg and its stunning alpine countryside, glorified in Rodgers and Hammerstein’s The Sound of Music. Conclude in Budapest, the Hungarian capital that will surprise you with its history, scale, architecture, and substance.

Onboard we will hold three tastings and a paired dinner, pouring our Schug Carneros Estate wines alongside those of Germany and Austria. There are special inclusions exclusively for those traveling as part of our Schug Danube Group. The pre-cruise tour is an exceptional experience, exploring beautiful Prague in the Czech Republic, a city that remained intact through WWII.

See complete information and register online at www.toursandwine.com/schug. Our cruise web site shows cabins and the ship’s features with expandable pictures, details, prices, and dates.

Admission Included 

Welcome to the Family

Schug Heritage Members receive premier access to winery events

Hours of Operation

Sonoma Carneros Estate Winery
Tasting Room Open Thursday to Sunday
10:00 am – *5:00 pm
By Reservation Only

*Last Tasting Offered Daily at 3:00 pm*

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